注册 登录  
 加关注
   显示下一条  |  关闭
温馨提示!由于新浪微博认证机制调整,您的新浪微博帐号绑定已过期,请重新绑定!立即重新绑定新浪微博》  |  关闭

东南隅

wantnon的blog

 
 
 

日志

 
 
 
 

28% of all console gamers now female - Study  

2009-07-31 01:01:54|  分类: 默认分类 |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |

http://www.gamespot.com/pc/strategy/thesims3/news.html?sid=6212734&om_act=convert&om_clk=newsfeatures&tag=newsfeatures;title;3

 

28% of all console gamers now female - Study

By Matthew Peters, GameSpot Posted Jun 29, 2009 4:45 pm PT

Industry-tracking (跟踪)NPD Group (美国调研机构NPD集团) reveals women flocking to (成群结队地走向) Wii (任天堂推出的新一代游戏机) , hardcore gaming on decline (减少) , online gaming stagnate (停滞) .

According to a Nielsen Company (尼尔森公司) study last April, almost 50 percent of all PC gamers are female, with hit PC titles like The Sims played primarily (主要地) by women . The latest Sims iteration (重复,迭代) , The Sims 3, sold more than 1.4 million copies a week after its release , presumably (据推测,大概)bolstered (支持,鼓励) by that aforementioned (前面提到的)demographic (人口统计). However, a new study by the NPD Group shows that female gamers branch (分支)well beyond the PC platform and now constitute more than a quarter of all console (控制台)video gamers.

 

In NPD's Gamer Augmentation(增加)2009 report released today, the industry-tracking group revealed new figures that show 28 percent of all console video gamers are female in 2009, up from 23 percent last year. NPD attributed (认为是,归因于)the five-point rise to the Nintendo Wii , which it believes has attracted a large number of new female gamers. It reports that Wii usage has increased by 19 percent from 2008 for all demographics (人口统计) .

At the 2007 Women in Games Conference, Electronic Arts VP Sharon Knight said that the Wii is attractive to female gamers because of the console's accessibility (易接近的).

"The Wii levels the playing field," she said. "You don't embarrass yourself--you can grab it and right away start having fun. ... [Wii games] don't require the same investment (投资) to learn and to master how to pick up and play [as other consoles' games]."

The NPD study also contained a few other figures on other gamer demographics . It found that "extreme gamers" played an average of 39 hours per week, down from about 46 hours last year. Even though the NPD Group found that extreme gamers have the lowest average household income (平均家庭收入) out of all gamer demographics, they dole out (施舍) the most cash to buy games. Extreme gamers purchased an average of 24 titles in the 2008 holiday quarter. However, the study reported that the demographic only makes up 4 percent of all gamers.

The amount of time gamers spend playing online has remained the same relative to (和...比较起来) last year, despite what the NPD calls a "focus of industry on more online gameplay opportunities." On average, 38 percent of a gamer's time was spent playing online.

The Gamer Augmentation 2009 study was conducted in January 2009 with more than 20,000 participants ages 2-65 and above and includes data from the 2008 holiday season. Survey data was weighted (有利的,加权的) to portray (画像,描述)gaming trends only within the US.

  评论这张
 
阅读(21)| 评论(0)
推荐 转载

历史上的今天

评论

<#--最新日志,群博日志--> <#--推荐日志--> <#--引用记录--> <#--博主推荐--> <#--随机阅读--> <#--首页推荐--> <#--历史上的今天--> <#--被推荐日志--> <#--上一篇,下一篇--> <#-- 热度 --> <#-- 网易新闻广告 --> <#--右边模块结构--> <#--评论模块结构--> <#--引用模块结构--> <#--博主发起的投票-->
 
 
 
 
 
 
 
 
 
 
 
 
 
 

页脚

网易公司版权所有 ©1997-2017